Top 5 iOS Apparel Apps in Serbia: Q1 2025

In the first quarter of 2025, the top apparel apps on the iOS platform in Serbia demonstrated varying trends in weekly downloads and active user engagement, according to data from Sensor Tower.

SHEIN - Shopping Online saw a consistent increase in weekly downloads, starting at around 416 and peaking at 838 by the end of March. This steady growth reflects a rising interest among users.

ZARA experienced fluctuations in its download numbers, beginning the quarter with 675 downloads and reaching a high of 850 in early February. However, there was a noticeable dip in mid-February, with downloads dropping to 562 before recovering to 720 by the end of the quarter.

H&M maintained a stable performance with a gradual increase in downloads. Starting at 598, the app achieved its highest downloads of 854 in mid-March, indicating a steady gain in popularity.

Fashion&Friends showed a more volatile pattern with downloads beginning at 453 and hitting a peak of 779 in early February. The app experienced significant fluctuations, with numbers dropping to a low of 320 before stabilizing towards the end of the quarter.

NEW YORKER - Mode & Lifestyle maintained a relatively consistent download rate throughout the quarter, starting at 260 and ending at 328. This stability suggests a loyal user base, although growth remained modest.

For more detailed insights and data on these trends, visit Sensor Tower's platform. This data provides valuable indicators of user engagement and app performance in the Serbian market for apparel apps on iOS.