AI Insights · Timothy · April 2025
Top 5 iOS Apparel Apps in Portugal: Q1 2025 Performance
Explore the performance trends of the top 5 apparel apps on iOS in Portugal during Q1 2025, based on Sensor Tower data.
In the first quarter of 2025, the top five apparel applications on iOS in Portugal showcased varied performance trends, according to Sensor Tower data.
SHEIN - Shopping Online saw a significant increase in weekly downloads, climbing from around 4.5K in early January to approximately 6.7K by the end of March. The app maintained a robust user base, with weekly active users rising from 550K to nearly 657K over the quarter.
ZARA experienced a gradual decline in weekly downloads, starting at 4.2K and dropping to about 2.1K by the end of the quarter. Similarly, weekly active users decreased from 104K to 70.5K, reflecting a downward trend.
ABOUT YOU Online Fashion Shop had a steady performance with weekly downloads fluctuating between 1.5K and 2.2K. The app's active users showed a slight recovery in March, reaching around 90.5K after dipping earlier in the quarter.
adidas: Shop Shoes & Clothing maintained a consistent download rate, starting at 2.2K and ending at 1.7K. Active users remained relatively stable, hovering around 20K throughout the quarter.
Finally, H&M saw minor fluctuations in downloads, with numbers ranging from 1.3K to 1.9K. The app's active users showed a slight increase, ending the quarter at approximately 31.9K.
For more detailed insights and data on app performance, visit Sensor Tower.
