AI Insights · Timothy · April 2025
Top 5 Apparel Apps on iOS in New Zealand: Q1 2025
Discover the performance trends of the top 5 apparel apps on iOS in New Zealand during Q1 2025, based on Sensor Tower data.
In the first quarter of 2025, the top 5 apparel applications on iOS in New Zealand showcased varied performance trends. This analysis, based on Sensor Tower data, provides insights into their weekly downloads and active user metrics.
SHEIN - Shopping Online saw a steady pattern in weekly downloads, peaking at around 3K in mid-January. Active users fluctuated, beginning at approximately 68K and closing the quarter near 73K.
Glassons maintained a consistent download rate, averaging around 500-700 per week. Active users hovered around 7K to 8K during the quarter.
Hallensteins experienced a late-quarter surge in downloads, reaching 896 by the end of March. However, active user data was not available for this period.
Cotton On displayed stable active user figures, ranging from 3K to 3.5K, while downloads showed a notable increase in late March, hitting 711.
JD Sports had a moderate rise in downloads, achieving 569 in mid-March. Active users slightly declined from 3.3K at the start to about 2.8K by the end of the quarter.
For more detailed insights and data, visit Sensor Tower's platform.
