Top 5 Apparel Apps on iOS in Nigeria: Q1 2025 Performance

In the first quarter of 2025, the performance of top apparel applications on iOS in Nigeria showcased interesting trends in downloads and active users. Here's a detailed look at how these apps fared, based on data from Sensor Tower.

SHEIN - Shopping Online saw a fluctuating pattern in downloads, starting the quarter with approximately 3.1K downloads and ending with 2.7K. The app's active user base began at 49.5K and experienced a decline, reaching around 38.4K by the end of March.

ZARA maintained a relatively stable download rate throughout the quarter, starting with 301 downloads and slightly increasing to 309. Active users hovered around the 2K mark, showing minimal variation over the period.

Fashion Nova: Trendy Shopping had a consistent download trajectory, beginning with 289 downloads and closing the quarter at 268. Active users started at about 3.1K, with slight fluctuations, ending at approximately 2.9K.

Oh Polly - Clothing & Fashion experienced a noticeable peak in downloads in late January, reaching 494, but settled back to 164 by the end of March. Active users showed a similar trend, peaking at 388 in January and ending at 233.

ASOS - Discover Fashion Online had a stable download rate, starting with 203 and ending with 169 downloads. Active users remained steady around the 1.8K mark, with minor decreases towards the quarter's end.

For more detailed insights and data, visit Sensor Tower's platform to explore the full performance metrics of these leading apparel apps in Nigeria.