Top 5 Apparel Apps on iOS in Mexico: Q1 2025 Performance

In the first quarter of 2025, the top apparel applications on the iOS platform in Mexico exhibited varying trends in downloads and active user engagement. Here's a detailed look at the performance of these apps based on Sensor Tower data.

SHEIN - Shopping Online saw an upward trend in weekly downloads, peaking at approximately 92.9K in late February. The weekly active users increased steadily throughout the quarter, reaching around 4.8M by the end of March.

Nike: Shoes, Apparel, Stories maintained a consistent download rate, with numbers fluctuating between 17.6K and 24.6K. Active user engagement displayed a decline mid-quarter, dropping to about 486K in early March, but recovered to approximately 580K by the end of March.

adidas: Shop Shoes & Clothing experienced a stable download rate, with weekly downloads ranging from 11.9K to 18.2K. Active users followed a similar pattern, starting the quarter at around 390K and ending at approximately 376K.

ZARA downloads showed a steady decline initially, dropping to a low of 7K in early March, but saw a slight resurgence to 9.3K by the end of the quarter. Active users decreased from 216K at the start of the quarter to about 143K by March's end.

H&M had a stable download performance with numbers between 7.6K and 15.2K. The active user base saw minor fluctuations, beginning at 243K and concluding the quarter with approximately 191K.

These insights from Sensor Tower highlight the dynamic nature of app engagement and download trends within the apparel sector on iOS in Mexico. For more detailed analytics and insights, visit Sensor Tower's website.