AI Insights · Timothy · March 2025
Top 5 Apparel Apps on iOS in Italy: Q1 2025 Performance
Explore the trends in downloads and active users for the top 5 apparel apps on iOS in Italy during Q1 2025, based on Sensor Tower data.
The first quarter of 2025 saw varied performance among the top five apparel apps on iOS in Italy. Here's a look at their weekly downloads and active user trends, as reported by Sensor Tower.
SHEIN - Shopping Online maintained a strong presence with weekly downloads peaking at approximately 28.8K in mid-March. Despite some fluctuations, active users consistently exceeded 2.5M, reaching a high of about 2.8M in early March.
Zalando – Online fashion experienced a gradual decline in downloads, starting at 17K in early January and stabilizing around 12.5K towards the end of March. Active users also saw a decrease, dropping from 1.3M in the first week to around 1.1M by the quarter's end.
ZARA had a challenging start but improved steadily, with downloads rising from a low of 5.5K in late February to nearly 8.9K by the end of March. Active users followed a similar upward trend, increasing from approximately 378K to 421K.
H&M saw downloads decrease early in the quarter, hitting a low of 4.2K in February before climbing back to 5.8K by March end. The app's active users fluctuated but showed a recovery from 214K to 280K over the quarter.
JD Sports started with 9.2K downloads in early January, experiencing a downward trend until late February, but ended the quarter with a slight recovery to 3.6K. Active users saw a dip mid-quarter but rebounded from 47K to over 63K by March.
For more detailed insights and data, visit Sensor Tower.
