AI Insights · Timothy · April 2025
Top 5 Apparel Apps on iOS in Croatia: Q1 2025 Performance
Explore the performance trends of the top 5 apparel apps on iOS in Croatia during Q1 2025, highlighting weekly downloads and active user metrics.
In the first quarter of 2025, the top apparel applications on iOS in Croatia demonstrated varied performance trends, with notable fluctuations in weekly downloads and active users. Here’s a closer look at the data provided by Sensor Tower.
SHEIN - Shopping Online saw a gradual increase in weekly downloads, starting from about 1.6K at the beginning of the quarter and peaking at 3.6K by late March. The app's weekly active users also followed an upward trajectory, climbing steadily from 76.3K to an impressive 107.3K by the end of the quarter.
Zalando – Online fashion experienced a more fluctuating pattern in downloads, beginning with around 2.3K and dropping to approximately 1.3K towards the end of March. However, its active user base remained relatively stable, with a slight increase from 88.3K to 91.4K over the quarter.
ABOUT YOU Outlet displayed a steady download rate, with numbers ranging from 1.1K to 2.1K throughout the quarter. The active users for this app increased from 22.1K to 24.9K, reflecting consistent engagement.
For the ABOUT YOU Online Fashion Shop, downloads showed a decline from 1.7K to just over 1K by the end of March. Despite this, its active users were robust, peaking at 123.8K mid-March before settling at 118.4K.
Lastly, Reserved had a modest increase in downloads, starting at 756 and reaching up to 1.8K. Its weekly active users also grew from 1.9K to 2.2K by the end of the quarter.
These insights, sourced from Sensor Tower, highlight the dynamic nature of the apparel app market in Croatia. For more detailed analytics and trends, Sensor Tower offers comprehensive data and analysis.
