AI Insights · Timothy · April 2025
Top 5 Apparel Apps on iOS in the UK: Q1 2025 Performance
Explore the download and user engagement trends of the top 5 apparel apps on iOS in the UK during the first quarter of 2025.
In the first quarter of 2025, the top apparel apps on the iOS platform in the United Kingdom showcased diverse performance trends, as reported by Sensor Tower.
SHEIN - Shopping Online experienced a significant increase in weekly downloads, climbing from 50.3K in early January to a peak of 98.5K by mid-March. The app's weekly active users also rose, starting at 3.5M and reaching 3.9M by the end of the quarter.
JD Sports maintained a steady download rate throughout the quarter, with numbers fluctuating between 10.5K and 17.4K. The active user base showed a gradual recovery from 202.7K in late January to 239.9K by the end of March.
UNIQLO - LifeWear saw a consistent increase in downloads, closing the quarter with 15K weekly downloads. Active users increased from 77.7K in January to 96.7K at the end of March, indicating growing engagement.
Next: Shop Fashion & Homeware showed stable download trends, ending March with 10.5K weekly downloads. Active users peaked at 760.6K in early March, before settling at 634.7K by the month’s end.
Finally, H&M had a notable increase in downloads in February, reaching 16.9K, with a gradual rise in active users from 548.1K in late January to 669.9K by the end of March.
For more detailed insights and data on these apps, visit Sensor Tower.
