AI Insights · Timothy · April 2025
Top 5 iOS Apparel Apps in France: Q1 2025 Performance
Discover the performance trends of the top five apparel apps on iOS in France during Q1 2025, with insights into downloads and active users.
In the first quarter of 2025, the top apparel applications on the iOS platform in France showcased varied performance trends. This analysis, sourced from Sensor Tower, provides insights into weekly downloads and active user metrics for these leading apps.
SHEIN - Shopping Online maintained a strong presence with weekly downloads fluctuating between 37K and 48K. Active users increased steadily, starting the quarter at around 1.1M and reaching over 1.3M by the end of March.
Zalando – Online fashion experienced a dip in downloads mid-quarter, starting at 27K, dropping to 13K, and then recovering to around 19K. Active users followed a similar pattern, peaking at 315K early in the quarter before settling at approximately 241K.
ZARA saw a decrease in downloads from 20K to a low of 8.6K, but rebounded to 14.5K by the end of March. Active users showed a slight downward trend initially but ended the quarter with a growth to 138K.
KIABI Mode & Home à petit prix witnessed a significant rise in downloads, especially in March, peaking at 34.8K. Active users mirrored this growth, increasing from 33K at the start to around 74K by the end.
UNIQLO - LifeWear displayed a stable download pattern, with figures hovering around 11K. Active users experienced fluctuations, starting at 54K, peaking in early January, and ending the quarter at 41K.
For more detailed insights and data, visit Sensor Tower.
