AI Insights · Timothy · April 2025
Top 5 Apparel Apps on iOS in Finland: Q1 2025 Performance
Explore the download and active user trends of the top 5 apparel apps in Finland on iOS during Q1 2025, with insights from Sensor Tower.
In the first quarter of 2025, the top apparel applications in Finland on the iOS platform showcased varied trends in downloads and active user engagement. Here’s a closer look at the performance of these apps, with insights from Sensor Tower.
Zalando – Online fashion experienced a steady decline in weekly downloads at the beginning of the quarter, starting from about 1.8K and reaching a low of around 946 in mid-February. However, a recovery was observed towards the end of the quarter, with downloads climbing back to approximately 1.2K. Active users fluctuated slightly, peaking at about 65.6K by the end of March.
Lindex saw a significant spike in downloads in late February, reaching close to 1.8K. Active user numbers were relatively stable throughout the quarter, hovering around the 9K to 10K mark.
SHEIN - Shopping Online had a notable increase in downloads towards the end of March, jumping from 1.4K to over 2.2K. Active users began the quarter at 21K, with a slight decline to around 19.7K by the end.
H&M maintained a consistent download rate, averaging between 500 and 1.2K weekly downloads. Active users showed a stable pattern, ending the quarter at approximately 23.3K.
VERO MODA: Women's Fashion started the quarter with around 835 downloads, experiencing a dip in the following weeks. However, downloads picked up again towards the end, reaching 855. Active users increased steadily, ending at about 3.5K.
These insights highlight the dynamic nature of user engagement and market trends within the apparel sector in Finland. For a deeper dive into these statistics and more, visit Sensor Tower.
