AI Insights · Timothy · April 2025
Top 5 iOS Apparel Apps in Egypt: Q1 2025 Performance
Discover the performance trends of the top 5 apparel apps on iOS in Egypt during Q1 2025, with insights on downloads and active users from Sensor Tower.
In the first quarter of 2025, the top five apparel applications on iOS in Egypt showed varying trends in downloads and user engagement, as reported by Sensor Tower. Here's a closer look at how these apps performed.
SHEIN - Shopping Online experienced a notable increase in weekly downloads, peaking at around 14.4K by the end of March. The app's weekly active users also rose significantly, starting from 219K and reaching over 323K by the quarter's end.
DeFacto - Clothing & Shopping saw a decline in weekly downloads, starting at about 5.8K and dropping to 3.4K. Its active user base decreased from 150K to approximately 72K over the same period.
adidas: Shop Shoes & Clothing showed a positive trend in weekly downloads, reaching a high of 7.9K mid-March. The app's weekly active users grew significantly, starting at 19K and ending the quarter at 46K.
ZARA maintained a steady download rate, with weekly figures hovering around 1.6K. Active users slightly fluctuated but ended the quarter with a modest increase from 16.7K to 18.4K.
Finally, H&M MENA - Shop Fashion Online had a varied download pattern, starting at 1.2K and peaking at 1.6K. The app's active user numbers showed consistent growth, ending the quarter with 45K users.
These insights are part of the comprehensive data available from Sensor Tower, where more detailed analytics can be explored.
