AI Insights · Timothy · April 2025
Top 5 Apparel Apps on iOS in Denmark: Q1 2025 Insights
Explore the performance of the top 5 apparel apps on iOS in Denmark during Q1 2025, highlighting download trends and active user metrics.
During the first quarter of 2025, SHEIN - Shopping Online saw a notable increase in weekly downloads, starting at approximately 2.8K and rising to 3.6K by the end of March. Weekly active users remained relatively stable, fluctuating between 78K and 90K.
Zalando – Online fashion experienced steady weekly downloads, beginning at 1.8K and ending the quarter at 1.9K. Active users saw a slight dip mid-quarter but recovered to around 134K by the end of March.
ONLY STORES downloads started at 1.3K and showed a minor increase to 1.3K by the end of March. Active users remained consistent, ranging from 41K to 45K throughout the quarter.
UNIQLO - LifeWear downloads exhibited an upward trajectory, starting at 822 and reaching 1.5K by the end of the quarter. Active users were more variable, peaking at 5.4K before dropping to 2.1K.
Lastly, H&M displayed a stable pattern in downloads, beginning at 1.1K and closing the quarter at 1.1K. Active users showed growth, increasing from 50K to 59K.
These insights are based on data from Sensor Tower, where more detailed analytics are available for those interested in deeper insights into the app market performance.
