AI Insights · Timothy · April 2025
Q1 2025 Performance of Top 5 iOS Apparel Apps in Germany
Explore the trends in downloads and active users of the leading apparel apps on iOS in Germany during the first quarter of 2025.
In the first quarter of 2025, the top apparel apps on iOS in Germany showcased varied performance trends. Let's dive into the details of each app's metrics, based on data from Sensor Tower.
SHEIN - Shopping Online saw impressive growth in downloads, starting at 23K in early January and peaking at roughly 60K by late March. Weekly active users also increased, beginning at 634K and reaching 822K by the end of the quarter.
Zalando – Online fashion maintained a steady download rate, fluctuating between 21K and 28K. Active user numbers showed a slight rise, beginning at 312K and ending at 341K.
H&M experienced a varied download pattern, with a notable spike to 24K in early March. Active users remained relatively stable, starting at 228K and closing the quarter at 233K.
Takko Friends demonstrated a significant surge in downloads, reaching 43K in late March. Active users also increased from 253K to 308K over the quarter.
ZARA had a steady increase in downloads, peaking at 18K at the end of March. Active users saw a gradual rise, starting at 101K and ending at 112K.
These insights highlight the dynamic nature of the apparel app market on iOS in Germany. For more detailed analytics, visit Sensor Tower.
