AI Insights · Timothy · April 2025
Top 5 Apparel Apps on iOS in Colombia: Q1 2025 Performance
Explore the performance trends of the top apparel apps on iOS in Colombia during Q1 2025, with insights on downloads and active users from Sensor Tower.
In the first quarter of 2025, the top apparel applications on iOS in Colombia showed varied performance trends. Here's a closer look at how these apps fared, based on data from Sensor Tower.
SHEIN - Shopping Online saw a consistent number of weekly downloads, peaking at approximately 50K in early January. The app maintained a strong user base with weekly active users climbing from around 986K to over 1.3M by the end of March.
adidas: Shop Shoes & Clothing experienced a steady download trend, with numbers hovering between 3.2K and 4.7K throughout the quarter. Active users started at 131K and ended at approximately 105K, showing some fluctuation over the period.
ZARA had a decrease in weekly downloads, starting from 3.5K and dropping to about 1.5K by the end of the quarter. Active users followed a similar trend, beginning at 15.9K and declining to 10.3K.
Stradivarius - Clothing Store experienced a significant drop in downloads, starting at 2.5K and ending at around 482. Weekly active users also saw a decrease, from 4.7K to 2.3K by the quarter's end.
Lastly, PULL&BEAR started with 3.3K downloads, which decreased to around 414 by March. Active users showed a similar trend, decreasing from 5.3K to 2.6K.
These insights highlight the dynamic nature of user engagement and app downloads in the Colombian market. For more detailed analysis and insights, visit Sensor Tower's platform.
