AI Insights · Timothy · April 2025
Top 5 Apparel Apps on iOS in Central America: Q1 2025
Explore the performance trends of the top apparel apps on iOS in Central America during Q1 2025, including download and active user data.
In the first quarter of 2025, the top apparel applications on the iOS platform in Central America showcased notable performance metrics. Here's a detailed look at the trends for each app.
SHEIN - Shopping Online maintained a strong presence with weekly downloads fluctuating between 55K and 104K. Notably, downloads peaked at approximately 104K in the last week of February. The app also saw steady weekly active users, starting at around 4.6M and reaching over 5M by the end of the quarter.
Nike: Shoes, Apparel, Stories experienced a consistent download rate, beginning at 24.7K in early January and slightly decreasing to 17.6K by the end of March. Active users showed some variation, starting the quarter at 680K, dipping to 486K in early March, and then increasing to 580K by the end.
adidas: Shop Shoes & Clothing had downloads ranging from 11.9K to 18.2K throughout the quarter, with a slight decrease towards March. Active user numbers started at 389K and fluctuated slightly, ending the quarter at 376K.
ZARA saw a decline in downloads from 21.8K at the beginning of the quarter to 10.1K by the end. The app's active users decreased from 205K to 146K over the same period.
Finally, H&M showed a similar trend with downloads starting at 15.2K and ending at 9.5K. Active users began at 243K, decreasing gradually to 191K by the end of March.
These insights, provided by Sensor Tower, reveal the dynamic nature of the apparel app market in Central America. For more detailed analytics and insights, visit Sensor Tower's platform.
