AI Insights · Timothy · April 2025
Top 5 iOS Apparel Apps in Brazil: Q1 2025 Overview
Explore the performance trends of the top apparel apps on iOS in Brazil during Q1 2025, focusing on downloads and active users.
In the first quarter of 2025, the top iOS apparel apps in Brazil demonstrated varied performance trends in terms of downloads and active users, as reported by Sensor Tower.
SHEIN - Shopping Online saw a significant fluctuation in downloads, starting with 64.7K at the end of December and peaking at 108.4K in early March. The app maintained a strong presence with weekly active users consistently around 8.6M to 9.3M, showing a peak in early March.
Lojas Renner - Comprar Roupas experienced a moderate download trend, ranging from 26.2K to 42.3K throughout the quarter. Active user numbers remained stable, with a slight increase from 2.3M to over 2.5M by the end of March.
The Nike App: Roupas, Tênis e mais showed a gradual increase in downloads, reaching up to 41.5K in March. Active users also saw growth, hitting 320K by mid-March.
Riachuelo - Roupas e compras maintained a steady download rate, with numbers fluctuating between 18.5K and 24.7K. Active users increased significantly towards the end of the quarter, reaching 1.26M.
C&A - Comprar roupas began the quarter with around 24K downloads, experiencing a dip mid-quarter before recovering to 26.4K by March end. Active users fluctuated but ended strongly at 905K.
These trends highlight the dynamic nature of the apparel app market in Brazil. For more detailed insights, visit Sensor Tower.
