AI Insights · Timothy · April 2025
Top 5 iOS Apparel Apps in Bulgaria: Q1 2025 Performance
Discover the performance trends of the leading iOS apparel applications in Bulgaria during Q1 2025, including insights on downloads and active user metrics.
In the first quarter of 2025, the top iOS apparel applications in Bulgaria demonstrated varying performance trends, as observed through data from Sensor Tower. Here's a closer look at each app's key metrics:
ABOUT YOU Outlet saw a fluctuating pattern in weekly downloads. Starting with over 6.8K at the end of December, downloads dipped mid-quarter before peaking again at 7.5K in mid-March. Active users followed a similar trajectory, with numbers rising from 17.4K in January to around 20.6K by late March.
SHEIN - Shopping Online experienced a steady increase in weekly downloads, beginning at 2.5K in early January and climbing to over 4.2K by the end of March. The app maintained a robust active user base, hovering around 85K to 97K throughout the quarter.
ABOUT YOU Online Fashion Shop had a more variable download pattern, starting at 2.5K and experiencing minor fluctuations before ending the quarter at approximately 1.9K. Active users, however, showed a consistent increase, rising from 16K to over 19K by March's end.
BESTSECRET displayed modest growth in downloads, with figures moving from 1.1K at the start of the quarter to 1.7K in mid-March. Active user numbers remained relatively stable, with a slight peak of 9.1K in mid-March.
efootwear.eu online shoe store showed a notable increase in weekly downloads, starting at 804 and reaching 1.9K by late March. Active user engagement also improved, with numbers growing from 6.2K to nearly 7.2K over the quarter.
These insights reflect the dynamic nature of the apparel app market in Bulgaria. For more detailed analytics and insights, visit Sensor Tower.
