AI Insights · Timothy · April 2025
Top 5 Apparel Apps on iOS in Belgium: Q1 2025 Performance
Discover the performance trends of the top 5 apparel apps on iOS in Belgium during Q1 2025, with insights on downloads and active users.
In the first quarter of 2025, the top apparel applications on the iOS platform in Belgium showed varied performance trends, as reported by Sensor Tower.
SHEIN - Shopping Online witnessed an upward trajectory in weekly downloads, starting from 4.5K and reaching a peak of 6.7K by the end of March. The app maintained a robust user base with weekly active users fluctuating between 408K and 525K.
Zalando – Online fashion experienced a steady weekly download rate, ranging from 3.2K to 4.6K. Active users showed a moderate increase, peaking at 460K in early January and stabilizing around 383K towards the end of March.
ZARA saw a decline in downloads early in the quarter, hitting a low of 1.4K mid-February, before recovering to 2.3K by the end of March. Active users fluctuated, starting from 49K and ending with 46K.
H&M downloads decreased initially, bottoming out at 1.3K, but rebounded to 2.2K by the quarter's end. Active user numbers also showed a positive trend, from 97K to 118K.
UNIQLO - LifeWear maintained a consistent download rate, starting at 1.2K and peaking at 2.1K in the final week. Active users saw a decrease, beginning at 9.5K and dropping to 3.2K.
These insights from Sensor Tower highlight the dynamic nature of the apparel app market on iOS in Belgium, offering valuable information for stakeholders looking to understand user engagement trends.
