AI Insights · Timothy · April 2025
Top 5 iOS Apparel Apps in Australia: Q1 2025 Performance
Explore the Q1 2025 performance of top iOS apparel apps in Australia, with insights on downloads and active users from Sensor Tower.
In the first quarter of 2025, the top apparel apps on the iOS platform in Australia demonstrated varied performance in terms of downloads and active users, according to data from Sensor Tower.
SHEIN - Shopping Online maintained a steady presence with weekly downloads ranging from approximately 19K to 24K, showing a slight upward trend towards the end of the quarter. Active users fluctuated, starting at 923K and peaking at 967K in early March.
UNIQLO AU saw a notable increase in downloads mid-quarter, reaching a peak of over 5K in the last week of March. Active users, however, experienced a gradual decline from 81K to 63K by the end of the quarter.
Cotton On had a significant spike in downloads in mid-January with over 7K, but numbers stabilized around 2.8K towards the end. Active users remained relatively stable, hovering around 20K throughout the quarter.
Nike: Shoes, Apparel, Stories experienced consistent downloads, peaking at 4.8K in late January. Active users showed a declining trend from 57K to 32K by March’s end.
Finally, adidas: Shop Shoes & Clothing had a varied download performance, with a peak of nearly 4K in late January. Active users fluctuated, starting at 31K and ending at 23K.
For more detailed insights and data, visit Sensor Tower.
