AI Insights · Timothy · April 2025
Top 5 Apparel Apps on iOS in Austria: Q1 2025 Performance
Discover the performance trends of Austria's top apparel apps on iOS during Q1 2025, highlighting download and active user statistics.
In the first quarter of 2025, Austria's top apparel applications on iOS saw varying trends in downloads and active users. Here's a detailed look based on data from Sensor Tower.
SHEIN - Shopping Online experienced a notable increase in weekly downloads, starting at around 2K in early January and peaking at over 4.5K by mid-March. Active users also showed a positive trajectory, growing from approximately 117K to over 172K by the end of March.
Zalando – Online fashion maintained a steady download rate throughout the quarter, with numbers fluctuating between 2.2K and 2.8K. The app's active user base saw a gradual increase, starting from 151K and reaching 184K by the end of the quarter.
BESTSECRET showed a decline in weekly downloads, dropping from 2.2K at the start to about 1.5K in mid-March, before a slight recovery. Active users remained relatively stable, fluctuating around the 60K mark.
C&A Mode Online Shop saw a varied download pattern, with numbers peaking at 2.8K in late March. Active users increased from around 17K to over 22K during the quarter.
H&M had a consistent download rate, with a slight peak to 2.3K in early March. Active users showed a slight upward trend, ending the quarter at approximately 89K.
For more insights and detailed data, visit Sensor Tower.
