Leading IT & Computer Services Brands in the UK: Q1 2025 Analysis

Introduction

In the rapidly evolving landscape of Information Technology and Computer Services, several brands have emerged as leaders in the UK by garnering significant monthly audiences across their websites and apps. Sensor Tower's comprehensive data offers an unparalleled view into the performance of these brands, providing insights into user behavior across platforms. In this article, we explore the performance of Duo Security Services, Okta, Inc., and Cisco from Q4 2024 to Q1 2025.

Duo Security Services

Duo Security Services maintains a robust digital presence with its website, duo.com, and the Duo Mobile app.

• Audience Trends: From Q4 2024 to Q1 2025, duo.com experienced fluctuations in visits, peaking at 4.9M visits in January 2025. The monthly true audience consistently remained above 1M, with a notable increase in app-only visitors in Q1 2025.

• App Engagement: Duo Mobile saw a steady rise in monthly active users, reaching over 900K by March 2025, indicating strong mobile engagement.

• Ad Spend & Channels: Monthly advertising spend varied, with a peak in October 2024 at approximately $23K. The majority of monthly impressions were generated through LinkedIn and Instagram channels.

Okta, Inc.

Okta, Inc. is a key player with its website, okta.com, and Okta Verify app.

• Audience Trends: The website consistently attracted over 6.4M visits monthly in Q1 2025. Monthly true audience numbers showed a slight decline in February but maintained a strong presence above 850K.

• App Engagement: The Okta Verify app's monthly active users saw a dip in February but rebounded to over 500K by March 2025.

• Ad Spend & Channels: Okta's monthly ad spend was concentrated on LinkedIn, exceeding $47K in October 2024, generating significant impressions.

Cisco

Cisco's online footprint includes cisco.com and opendns.com, along with the Webex Meetings app.

• Audience Trends: Cisco.com saw a substantial increase in visits, reaching over 3M in January 2025. Opendns.com experienced a decline in early 2025, stabilizing around 570K visits by March.

• App Engagement: Webex Meetings maintained a stable monthly active user base with users hovering around 22K by March 2025.

• Ad Spend & Channels: Cisco's advertising strategy was aggressive, with a notable spike in January 2025, spending over $630K monthly, primarily on YouTube and LinkedIn.

Conclusion

The Q1 2025 analysis underscores the dynamic nature of the IT & Computer Services sector in the UK. Each brand, supported by Sensor Tower's detailed data, demonstrates unique strengths across web and app platforms. Sensor Tower's ability to cross-reference web, app, and advertising data provides invaluable insights into user behavior, solidifying its role as a critical resource for understanding market dynamics. Leveraging Sensor Tower’s analytics enables decision-makers to navigate the competitive landscape effectively, ensuring strategic growth and sustained success.