Leading Brands in France's Books & Comics Category: Q1 2025 Insights

In the dynamic landscape of France's Books & Comics category, several brands have showcased impressive digital performances. This article delves into the trends and data from Q4 2024 to Q1 2025 for three leading brands: Groupe SeLoger, Wikipedia.org, and NAVER Webtoon. Through Sensor Tower's comprehensive data, we explore their audience engagement across websites and apps.

Groupe SeLoger

Groupe SeLoger is renowned for its real estate listings, maintaining a strong presence with its website, seloger.com, and the SeLoger annonces immobilières app.

• Audience Trends: The monthly true audience for seloger.com remained consistently above 5.3M from Q4 2024 to Q1 2025, with a notable increase to over 5.5M in March 2025. The website saw a spike in visits, exceeding 94M in January 2025.

• App Engagement: The app's monthly active users hovered around 1.8M, showing stable engagement throughout the quarter.

• Ad Spend & Channels: Monthly advertising spend peaked at over $177K in January 2025, with significant impressions across Facebook and Instagram.

Wikipedia.org

Wikipedia.org continues to be a staple for information seekers, with its website and the Wikipedia app.

• Audience Trends: The website maintained a steady monthly true audience of around 3M, with visits peaking at over 105M in January 2025.

• App Engagement: The app's monthly active user base remained stable, averaging just above 310K throughout the quarter.

• Ad Spend & Channels: Wikipedia's monthly ad spend was minimal, with occasional spikes, notably in December 2024.

NAVER Webtoon

NAVER Webtoon has captivated comic enthusiasts through webtoons.com and the WEBTOON: Manga, Comics, Manhwa app.

• Audience Trends: The website experienced consistent growth, with monthly true audience figures around 4.2M. Visits remained robust, peaking at over 55M in December 2024.

• App Engagement: The app maintained a strong presence, with monthly active users consistently around 3.7M.

• Ad Spend & Channels: NAVER Webtoon invested heavily in advertising, with monthly spend surpassing $600K in March 2025, primarily through Instagram and TikTok.

Conclusion

The Books & Comics category in France continues to thrive, supported by the diverse strategies of leading brands. Sensor Tower's unparalleled data insights reveal the importance of integrated web and app experiences, as well as strategic advertising efforts. As these brands continue to innovate, their digital footprints offer valuable lessons in audience engagement and market presence.

For more detailed insights, explore Sensor Tower's offerings in Web Insights, App Performance Insights, and Pathmatics.