Leading Shopping Brands in Spain: Q1 2025 Performance Analysis

Introduction

In the ever-evolving landscape of digital shopping in Spain, certain brands have distinguished themselves in Q1 2025, showcasing impressive audience engagement across websites and apps. Utilizing Sensor Tower’s comprehensive data offerings, we delve into the performance and trends of three leading brands: Shop Amazon, SheIn Group Limited, and Temu (Whaleco Inc.). Our analysis covers data from Q4 2024 to Q1 2025, highlighting web and app user behavior, advertising spend, and audience engagement.

Shop Amazon

Shop Amazon maintains a robust digital presence with its website, amazon.com, and the Amazon Shopping app.

• Audience Trends: Amazon's true monthly audience remained stable, hovering above 25M throughout the period. The website consistently attracted around 17M unique monthly visitors, with a notable spike in December, exceeding 66M visits. This spike aligns with the holiday shopping season, showcasing the website's peak engagement.

• App Engagement: The Amazon Shopping app maintained a strong monthly active user base, fluctuating around 18M. Despite a slight dip in February, the app's engagement recovered in March.

• Ad Spend & Channels: Amazon's monthly advertising spend peaked in December at over $1.4M, primarily through Facebook and Instagram, generating significant impressions exceeding 650M. This strategic ad spend likely contributed to the December traffic surge.

SheIn Group Limited

SheIn Group Limited capitalizes on its website, shein.com, and the SHEIN app to engage its audience.

• Audience Trends: SheIn’s true monthly audience remained stable, with figures around 22M. The website saw its highest traffic in November, with visits surpassing 153M. The consistent web presence supports its strong market position.

• App Engagement: Monthly active users for the SHEIN app remained steady, nearing 19M. This stability indicates a loyal user base that frequently engages with the app.

• Ad Spend & Channels: Monthly advertising spend peaked in November, with over $4.4M spent, primarily on Facebook and Instagram, achieving impressions above 2.1B. This strategic allocation likely bolstered the November web traffic peak.

Temu (Whaleco Inc.)

Temu operates through its website, temu.com, and the Temu: Shop Like a Billionaire app.

• Audience Trends: The website experienced a notable increase in March, with visits reaching nearly 98M. This growth aligns with a general upward trend observed across Q1 2025.

• App Engagement: The Temu app saw a consistent rise in monthly active users, peaking at over 13M in March, reflecting a growing interest in mobile shopping experiences.

• Ad Spend & Channels: Monthly ad spending in January was substantial, exceeding $3.1M, with Facebook being the primary channel. This investment resulted in impressions surpassing 1.5B, contributing to increased web and app engagement.

Conclusion

Sensor Tower's unparalleled data insights reveal that Shop Amazon, SheIn Group Limited, and Temu have effectively leveraged their digital platforms to capture and engage audiences in Spain's competitive shopping category during Q1 2025. Through strategic ad spending and strong app and web presence, these brands have not only maintained but also expanded their reach, demonstrating the power of cross-platform engagement in the digital shopping landscape.

For more detailed insights, explore Sensor Tower's offerings, including Web Insights, App Performance Insights, and Pathmatics.