Leading Brands in Spain's Jobs & Careers Category: Q1 2025 Overview

In the dynamic landscape of Spain's Jobs & Careers category, Q1 2025 has seen significant activity from leading brands such as Indeed, Glassdoor, and Upwork Global Inc. These platforms have demonstrated varied trends across their websites and apps, reflecting their strategic positions in the market. Sensor Tower's comprehensive data insights provide a unique lens into these trends, encompassing web, app, and advertising metrics.

Indeed: A Consistent Market Leader

Indeed's digital presence remains robust, with its website indeed.com and the Indeed Job Search app leading the charge.

• Audience Trends: From Q4 2024 to Q1 2025, indeed.com maintained a steady stream of visits, with numbers fluctuating but consistently exceeding 16M monthly. The true monthly audience was stable above 2M, indicating a strong web presence.

• App Engagement: The Indeed Job Search app saw a slight increase in monthly active users, hovering around 580K by March 2025, suggesting a steady mobile engagement.

• Ad Spend & Channels: Monthly ad spend peaked in February 2025, surpassing $3K, primarily on Instagram and Facebook, delivering over 1.6M impressions.

Glassdoor: Steady Growth in Web and App

Glassdoor's platform, both its website glassdoor.com and Glassdoor | Jobs & Community app, showed a stable performance.

• Audience Trends: The website experienced a consistent number of visits, around 1.3M monthly, with a true monthly audience nearing 160K, reflecting steady interest in career insights.

• App Engagement: The app's monthly active users increased slightly, reaching over 32K by March 2025, indicating gradual mobile adoption.

• Ad Spend & Channels: Notably, Glassdoor had minimal monthly ad spend, with a brief campaign in January 2025 on Instagram, achieving around 49K impressions.

Upwork Global Inc.: A Focus on Freelancers

Upwork's digital ecosystem includes the website upwork.com and the Upwork for Freelancers app, both showing targeted growth.

• Audience Trends: Upwork.com saw a slight increase in visits, with monthly figures around 700K by February 2025. The true monthly audience remained stable, just above 20K.

• App Engagement: The app showed a positive trend in monthly active users, climbing to over 11K by March 2025, reflecting growing interest from freelancers.

• Ad Spend & Channels: Upwork's advertising was concentrated on Facebook, with a noticeable monthly spend in March 2025, resulting in approximately 72K impressions.

Conclusion

The first quarter of 2025 showcased varied trajectories for Indeed, Glassdoor, and Upwork in Spain's Jobs & Careers category. Indeed maintained its stronghold with a balanced web and app presence, while Glassdoor and Upwork focused on steady growth and targeted engagement. Sensor Tower's unparalleled data insights, including Web Insights, App Performance Insights, and Pathmatics, continue to provide crucial intelligence for understanding these trends across platforms, offering unique advantages for decision-makers.