Leading Brands in Canada's Pet Supplies Category: Q1 2025 Overview

In the vibrant world of pet supplies, three brands stand out in Canada: PetSmart, Chewy, Inc., and Petfinder. This article explores their performance from Q4 2024 to Q1 2025, highlighting unique insights provided by Sensor Tower's comprehensive data across websites and apps.

PetSmart

PetSmart's digital presence is robust with petsmart.com and the PetSmart app.

• Audience Trends: From Q4 2024 to Q1 2025, petsmart.com experienced fluctuating visits, peaking in December with over 3.7M visits. The monthly true audience remained stable, consistently above 300K, with a notable increase in March.

• App Engagement: The app's monthly active users saw a slight decline in January but recovered to over 41K by March, indicating steady mobile engagement.

• Ad Spend & Channels: PetSmart's monthly ad spend decreased from October to March, with a notable reduction in desktop video channels. Facebook and Instagram dominated their advertising strategy, delivering substantial impressions.

Chewy, Inc.

Chewy, Inc. maintains a significant online presence through chewy.com and the Chewy - Pet Care & Pharmacy app.

• Audience Trends: Chewy.com saw a decline in unique visitors, especially in February, but the visits per unique visitor remained high, suggesting strong engagement. The monthly true audience hovered around 100K throughout Q1 2025.

• App Engagement: The app's monthly active users grew significantly, reaching over 44K in March, highlighting an increasing preference for mobile interactions.

• Ad Spend & Channels: Chewy's monthly ad expenditure peaked in December before tapering off. Instagram and Facebook were key channels, with YouTube also contributing to high impressions.

Petfinder

Petfinder offers pet adoption services through petfinder.com and the Petfinder - Adopt a Pet app.

• Audience Trends: Petfinder.com maintained a steady stream of visits, with a slight dip in February. The monthly true audience remained stable, around 80K.

• App Engagement: The app's monthly active users stayed consistent, slightly fluctuating but generally stable around 2.7K.

• Ad Spend & Channels: Petfinder's advertising was minimal, with a small monthly spend on Pinterest in March, indicating a limited focus on paid advertising.

Conclusion

In the competitive landscape of pet supplies, PetSmart, Chewy, Inc., and Petfinder demonstrate diverse strategies and performance. Sensor Tower's unparalleled data insights reveal critical trends and user behaviors across web and app platforms, providing essential information for understanding market dynamics.

For a deeper dive into web and app performance, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics for advertising data.