Leading Brands in Canada's Jobs & Education Category: Q1 2025 Analysis

In Q1 2025, the Jobs & Education category in Canada witnessed dynamic activity, with leading brands like Indeed, Duolingo, and Glassdoor showcasing robust digital presences. Leveraging Sensor Tower's comprehensive data analytics, we delve into the performance and trends of these brands across their websites and apps.

Indeed

Indeed, a prominent leader in job searching, maintained a strong presence across its platforms, both online at indeed.com and through the Indeed Job Search app.

• Audience Trends: From Q4 2024 to Q1 2025, indeed.com experienced a notable increase in monthly visits, peaking in January with over 123M visits. The monthly true audience consistently stayed above 6M throughout the quarter, with a slight dip in February.

• App Engagement: The Indeed app's monthly active users rose steadily, surpassing 2.3M by March 2025, indicating growing mobile engagement.

• Ad Spend & Channels: Monthly ad spending saw fluctuations, peaking in February at approximately $81K, primarily through Facebook and Instagram, which garnered significant impressions.

Duolingo

Duolingo's platform for language learning, available at duolingo.com and via the Duolingo - Language Lessons app, demonstrated stable growth.

• Audience Trends: The website visits remained stable, with around 9-11M monthly visits. The monthly true audience increased steadily, reaching over 3.3M by March.

• App Engagement: The app saw a consistent rise in monthly active users, exceeding 3.1M in March, showcasing strong user retention.

• Ad Spend & Channels: Monthly ad expenditure was moderate, with a focus on YouTube ads. Spending decreased significantly in subsequent months.

Glassdoor

Glassdoor, known for job listings and company reviews, operated through glassdoor.com and the Glassdoor | Jobs & Community app.

• Audience Trends: The website saw a significant rise in monthly visits, reaching over 12M in March. The monthly true audience also increased, peaking at around 1.3M.

• App Engagement: The Glassdoor app's monthly active users grew steadily, hitting approximately 250K by the end of Q1 2025.

• Ad Spend & Channels: Glassdoor's monthly ad spend peaked in January 2025, exceeding $470K, with a strong focus on Facebook and Instagram, which provided the bulk of impressions.

Conclusion

The Jobs & Education category in Canada exhibited diverse growth patterns in Q1 2025. Indeed, Duolingo, and Glassdoor each leveraged their platforms effectively, with varied strategies across web and app channels. Sensor Tower's unparalleled data insights enabled a detailed analysis of cross-platform user behavior, allowing brands to optimize their digital strategies effectively.

For more in-depth insights, Sensor Tower's Web Insights and App Performance Insights provide comprehensive data, while Pathmatics offers detailed advertising expenditure and performance metrics.