Leading Brands in Canada’s Jobs & Careers Category: Q1 2025 Analysis

The Canadian job and career market witnessed significant digital engagement in Q1 2025. Notably, Indeed, Glassdoor, and ZipRecruiter emerged as leading brands, effectively leveraging their websites and apps to capture substantial monthly audiences. This article delves into the performance and trends of these brands based on comprehensive data from Q4 2024 to Q1 2025, as provided by Sensor Tower.

Indeed

Indeed’s digital presence is anchored by its website, indeed.com, and the Indeed Job Search app.

• Audience Trends: Indeed's website saw a significant increase in visits from December 2024 to January 2025, jumping from around 91M to over 123M visits. The monthly true audience remained stable above 6M throughout the quarter.

• App Engagement: The app maintained a strong user base, with monthly active users rising from 2.1M in October 2024 to 2.3M in March 2025, underscoring a consistent preference for mobile engagement.

• Ad Spend & Channels: Indeed increased its monthly ad spend significantly in February 2025, peaking over $81K, with monthly impressions surpassing 21M, primarily through Facebook and Instagram channels.

Glassdoor

Glassdoor’s digital footprint includes its website, glassdoor.com, and the Glassdoor | Jobs & Community app.

• Audience Trends: Glassdoor saw an impressive increase in website visits, reaching over 12M in March 2025. The monthly true audience also grew steadily, exceeding 1.3M by February 2025.

• App Engagement: The app’s monthly active users increased from 179K in October 2024 to nearly 249K by March 2025, indicating a growing mobile audience.

• Ad Spend & Channels: Glassdoor's monthly ad spend peaked in January 2025 at approximately $474K, with monthly impressions reaching over 125M, driven by campaigns on Facebook and Instagram.

ZipRecruiter

ZipRecruiter operates through its website, ziprecruiter.com, and the ZipRecruiter Job Search app.

• Audience Trends: The website experienced a notable peak in visits in January 2025, reaching over 1.3M. However, the monthly true audience remained relatively stable around 200K throughout the quarter.

• App Engagement: The app saw a decrease in monthly active users from 28K in October 2024 to 20K in March 2025, reflecting a slight decline in mobile engagement.

• Ad Spend & Channels: ZipRecruiter’s monthly ad spend saw fluctuations, with a peak in December 2024 at approximately $70K, primarily focused on Facebook.

Conclusion

In Q1 2025, Indeed, Glassdoor, and ZipRecruiter demonstrated robust digital engagement across Canada’s Jobs & Careers category. Sensor Tower's data, integrating web, app, and advertising insights, reveals critical trends and user behaviors. This cross-platform analysis is invaluable for understanding the evolving digital landscape in job markets.

For more detailed insights, explore Sensor Tower’s offerings, including Web Insights, App Performance Insights, and Pathmatics.