Leading IT & Computer Services Brands in Canada: Q1 2025 Overview

Introduction

In the fast-evolving landscape of Information Technology and Computer Services in Canada, several brands have emerged as leaders, attracting substantial audiences across their websites and apps. This article delves into the Q1 2025 performance of three prominent brands: Duo Security Services, Okta, Inc., and Cisco Webex. Leveraging Sensor Tower's comprehensive data, we analyze audience trends, app engagement, and advertising strategies that define their market presence.

Duo Security Services

Duo Security Services has maintained a strong digital presence through its website duo.com and the Duo Mobile app.

• Audience Trends: From Q4 2024 to Q1 2025, duo.com experienced a fluctuating yet upward trend in visits, peaking at 2.36M in March. The monthly true audience remained stable above 1M, with a notable increase in March, reaching approximately 1.14M.

• App Engagement: Duo Mobile's monthly active user base showed consistent growth, surpassing 940K by March, indicating strong engagement in the mobile sector.

• Ad Spend & Channels: Monthly advertising spend varied, with a significant focus on Instagram, which accounted for the majority of impressions. The total spend in March was around $17K, delivering over 4.8M impressions.

Okta, Inc.

Okta, Inc.'s digital ecosystem includes okta.com and the Okta Verify app.

• Audience Trends: Okta.com maintained a stable monthly visitor count, hovering around 2.5M visits. The monthly true audience showed resilience, staying above 500K with slight fluctuations.

• App Engagement: The Okta Verify app saw a steady increase in monthly active users, ending Q1 2025 with over 350K users, reflecting robust mobile engagement.

• Ad Spend & Channels: Okta's advertising strategy focused heavily on LinkedIn, with consistent monthly spend and impressions. In January, spend reached approximately $12.5K, generating over 6.8M impressions.

Cisco Webex

Cisco Webex operates through its website webex.com and the Webex app.

• Audience Trends: Webex.com recorded significant visit numbers, peaking at over 5.6M in November. The monthly true audience fluctuated, ending March with about 174K.

• App Engagement: The Webex app experienced a decline in monthly active users, dropping to around 68K by March, suggesting a shift in user preference towards the web platform.

• Ad Spend & Channels: Cisco Webex's advertising efforts were minimal, with LinkedIn being the primary channel. Monthly spend was negligible, with March showing no active campaigns.

Conclusion

In Q1 2025, Duo Security Services, Okta, Inc., and Cisco Webex demonstrated diverse strategies and performance metrics in Canada's IT & Computer Services sector. Sensor Tower's unparalleled data insights reveal the nuances of cross-platform user behavior, offering critical insights for brands navigating this competitive landscape. For a deeper understanding of these trends, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics offerings.