Leading Business & Industrials Brands in Canada: Q1 2025 Insights

Introduction

In the dynamic landscape of Canada’s Business & Industrials sector, Q1 2025 has witnessed significant shifts among leading brands. Leveraging data from Q4 2024 to Q1 2025, we delve into the performance of UPS, FedEx, and Hydro Quebec. Sensor Tower’s comprehensive insights reveal trends across web, app, and advertising platforms, offering a unique window into user behavior and brand engagement.

UPS (United Parcel Service of America, Inc)

UPS’s digital presence is robust, featuring its websites, theupsstore.com and ups.com, alongside the UPS app.

• Audience Trends:

  • theupsstore.com: Monthly visits remained stable, peaking at over 1.1M in December. Unique visits fluctuated, with a notable drop in February.

  • ups.com: Experienced a seasonal peak in December with over 15M visits, stabilizing around 7M by March.

  • Monthly true audience across platforms remained above 800K, with app-only visitors showing a decline post-holiday season.

• App Engagement:

  • Monthly active users peaked in December at approximately 85K, declining to about 52K by March, indicating a shift in user preference post-holidays.

• Ad Spend & Channels:

  • Monthly ad spend surged in March, exceeding $34K, primarily on Facebook and Instagram, with impressions reaching over 9.5M.

FedEx

FedEx’s online footprint is primarily through fedex.com and the FedEx Mobile app.

• Audience Trends:

  • Visits to fedex.com peaked at over 13M in December, with unique visits aligning closely with this trend.

  • Monthly true audience figures remained robust, consistently above 800K, with a spike in December.

• App Engagement:

  • The app maintained steady monthly user engagement, with active users peaking around 57K in December.

• Ad Spend & Channels:

  • March saw significant monthly ad investment, with spending surpassing $113K and impressions reaching over 23M, particularly strong on Facebook.

Hydro Quebec

Hydro Quebec’s digital strategy includes hydroquebec.com and the Hydro-Québec app.

• Audience Trends:

  • Website visits were consistent, peaking in January at over 5.7M. Unique visits showed a similar pattern.

  • Monthly true audience numbers remained strong, exceeding 800K in early 2025.

• App Engagement:

  • The app saw a significant increase in monthly active users, peaking at over 365K in January, reflecting heightened winter engagement.

• Ad Spend & Channels:

  • Monthly ad spend was highest in November, exceeding $104K, with impressions peaking at over 16M, driven by desktop video and social media channels.

Conclusion

Through Sensor Tower’s unparalleled data, we uncover vital insights into the web and app dynamics of UPS, FedEx, and Hydro Quebec. As the Business & Industrials sector evolves, these brands demonstrate the power of strategic digital engagement across platforms. Sensor Tower continues to lead in providing critical data for understanding cross-platform user behavior, offering essential tools like Web Insights, Pathmatics, and App Performance Insights. This consolidated data offers unique advantages for decision-makers looking to drive growth and innovation.