Leading Brands in Brazil's Jobs & Careers Category: Q1 2025 Performance Overview

As the digital job market continues to evolve, brands like Indeed, Glassdoor, and Upwork Global Inc. remain at the forefront in Brazil's Jobs & Careers category. This article delves into their performance from Q4 2024 to Q1 2025, highlighting key trends across their websites and apps, based on comprehensive data from Sensor Tower.

Indeed

Indeed's digital footprint is robust, with its website, indeed.com, and the Indeed Job Search app leading the charge.

• Audience Trends: Indeed.com saw a significant increase in visits, peaking in January 2025 with over 90M visits. The monthly true audience numbers remained stable above 7M throughout Q1 2025, indicating consistent engagement across platforms.

• App Engagement: The app experienced a rise in monthly active users, climbing from approximately 2.1M in October 2024 to over 2.4M by March 2025, reflecting growing user preference for mobile access.

• Ad Spend & Channels: Indeed's monthly ad spend peaked in January 2025 at around $284K, with significant impressions driven primarily through Facebook and Instagram channels.

Glassdoor

Glassdoor's presence is marked by its website, glassdoor.com, and the Glassdoor | Jobs & Community app.

• Audience Trends: Glassdoor.com attracted a steady increase in visits, reaching over 13M in January 2025. The monthly true audience remained strong, consistently exceeding 1.4M in Q1 2025.

• App Engagement: The app's monthly active users grew steadily, surpassing 350K by March 2025, showcasing a healthy mobile user base.

• Ad Spend & Channels: March 2025 saw a spike in monthly ad spend to approximately $456K, with Instagram being the primary channel for ad impressions.

Upwork Global Inc.

Upwork's digital reach includes its website, upwork.com, and the Upwork for Freelancers app.

• Audience Trends: Upwork.com experienced a fluctuating visit pattern, with a peak in January 2025 at over 2.2M visits. Monthly true audience figures remained stable, hovering around 85K in early 2025.

• App Engagement: Monthly active users of the app showed a slight increase in January 2025, reaching over 31K, before stabilizing in the following months.

• Ad Spend & Channels: Upwork's monthly ad spend was minimal, with a brief campaign in February 2025 on Instagram.

Conclusion

The data from Sensor Tower highlights the dynamic nature of Brazil's Jobs & Careers category. Indeed, Glassdoor, and Upwork have demonstrated varied strategies and successes across web and mobile platforms. With Sensor Tower's comprehensive data offerings, including Web Insights, App Performance Insights, and Pathmatics, brands can gain unparalleled insights into cross-platform user behavior, informing strategic decisions in a competitive market. This data-driven approach empowers decision-makers to navigate the evolving landscape effectively.