Leading Brands in Brazil's Business & Industrials Category: Q1 2025 Overview

In Q1 2025, Brazil’s Business & Industrials sector witnessed remarkable digital engagement from leading brands such as Cielo, Sem Parar, and Sebrae. These brands demonstrated their prowess through impressive digital presence across websites and apps, capturing substantial monthly deduplicated audiences. Sensor Tower’s comprehensive data analysis provides unique insights into the cross-platform performance of these brands, highlighting audience trends, app engagement, and advertising efforts.

Cielo’s Digital Footprint

Cielo, a leader in payment solutions, showcased robust performance through its online assets, including cielo.com.br and the Cielo: Maquininha, Tap e Link app.

• Audience Trends: From Q4 2024 to Q1 2025, cielo.com.br maintained a strong presence with visits peaking at over 23M in March 2025. The monthly deduplicated audience remained stable, consistently exceeding 2.3M.

• App Engagement: The app's monthly active users fluctuated slightly but stayed above 300K, indicating steady user interest.

• Ad Spend & Channels: Cielo's monthly advertising expenditure decreased from October to a low in January but rose again by March, with Facebook and Instagram being the primary channels.

Sem Parar’s Market Influence

Sem Parar, known for its electronic toll collection services, displayed dynamic engagement through its digital assets, including semparar.com.br and the Sem Parar: Tag, IPVA, seguros app.

• Audience Trends: The website experienced a notable spike in December 2024 with visits reaching close to 5M. The monthly deduplicated audience consistently surpassed 2.2M in Q1 2025.

• App Engagement: The app saw a peak in monthly active users in January 2025, with numbers exceeding 500K.

• Ad Spend & Channels: Despite a reduction in monthly ad spend by March, Sem Parar maintained a strong presence on Facebook and Instagram, achieving significant impressions.

Sebrae’s Strategic Engagement

Sebrae, a key player in supporting small businesses, continued to attract substantial audiences through its digital platforms, including sebrae.com.br and the Sebrae app.

• Audience Trends: Sebrae.com.br consistently attracted around 27M visits in March 2025, with a monthly deduplicated audience exceeding 2.7M.

• App Engagement: The app maintained a stable monthly active user base, with numbers hovering around 130K.

• Ad Spend & Channels: Sebrae’s advertising strategy saw fluctuating monthly spends, with a notable peak in March driven by Facebook and Instagram campaigns.

Conclusion

The Business & Industrials category in Brazil experienced significant digital interaction in Q1 2025, with Cielo, Sem Parar, and Sebrae leading the charge. Sensor Tower’s unparalleled data insights reveal the intricate dynamics of cross-platform engagement, offering valuable perspectives for brands seeking to optimize their digital strategies. For more detailed insights, explore Sensor Tower’s Web Insights, Ad Spend, and App Performance offerings.