Leading Brands in Australia's Law & Government Sector: Q1 2025 Overview

In the dynamic landscape of Australia’s Law & Government sector, several key players emerged as leaders in Q1 2025, showcasing robust digital engagement across websites and apps. This article delves into the performance of the NSW Government, Bureau of Meteorology, and Victorian Government, highlighting their digital strategies and audience trends from Q4 2024 to Q1 2025. Sensor Tower’s comprehensive data insights provide a unique view into these brands’ cross-platform user behavior.

NSW Government (State of New South Wales)

NSW Government's digital presence is anchored by its website, nsw.gov.au, and the Live Traffic NSW app.

• Audience Trends: The website experienced fluctuating visits, peaking in March 2025 with over 104M visits. Monthly true audience figures remained stable, consistently above 3.5M.

• App Engagement: The Live Traffic NSW app saw a slight decline in monthly active users, concluding March with around 34K users.

• Ad Spend & Channels: Monthly advertising spend varied, with a noticeable dip in February to around $206K. Facebook dominated the channels, delivering substantial impressions, while YouTube saw a spike in March with over 8M impressions.

Bureau of Meteorology

The Bureau of Meteorology leverages its website, bom.gov.au, and the BOM Weather app to engage its audience.

• Audience Trends: A significant increase in website visits was observed in March 2025, reaching over 34M visits. The monthly true audience also grew, surpassing 5.7M.

• App Engagement: The BOM Weather app maintained a strong user base, climbing to over 4.2M monthly active users by March.

• Ad Spend & Channels: Minimal advertising activity was recorded, with a brief campaign in January yielding over 1.6M impressions on Facebook.

Victorian Government

The Victorian Government's digital strategy includes its website, vic.gov.au, and the Public Transport Victoria app.

• Audience Trends: Website visits remained robust, exceeding 52M in March 2025. Monthly true audience figures showed a gradual increase, reaching over 2.8M.

• App Engagement: The Public Transport Victoria app saw a resurgence in monthly active users, peaking at over 1.15M in March.

• Ad Spend & Channels: Advertising efforts were consistent, with significant spending across Facebook and Instagram, yielding over 92M monthly impressions in March.

Conclusion

The NSW Government, Bureau of Meteorology, and Victorian Government have demonstrated effective digital engagement strategies in Q1 2025. Sensor Tower’s unparalleled data insights reveal the power of cross-referencing web, app, and advertising data to understand user behavior comprehensively. Whether through robust website traffic or app engagement, these brands continue to lead in Australia’s Law & Government sector.

For more detailed insights, explore Sensor Tower’s Web Insights, App Performance Insights, and Pathmatics offerings.