Leading Brands in Australia's Jobs & Education Sector in Q1 2025

The Jobs & Education category in Australia continues to thrive, with leading brands such as Indeed, SEEK Global, Inc., and Duolingo capturing significant audience attention. This article delves into the performance of these brands from Q4 2024 to Q1 2025, highlighting trends and insights derived from Sensor Tower's comprehensive data.

Indeed

Indeed's digital presence is robust, featuring the indeed.com website and the Indeed Job Search app.

• Audience Trends: Throughout Q1 2025, indeed.com maintained a stable monthly visitor count above 23M, with a noticeable spike in January reaching over 30M visits. The monthly true audience remained consistently above 2M.

• App Engagement: The Indeed Job Search app saw a significant increase in monthly active users, peaking at over 490K in January, indicating a strong start to the year.

• Ad Spend & Channels: Indeed's advertising efforts intensified, with monthly spending surpassing $74K in March. Instagram was the dominant channel, generating the highest impressions.

SEEK Global, Inc.

SEEK Global, Inc. operates through volunteer.com.au and the SEEK Jobs Search & Employment app.

• Audience Trends: Volunteer.com.au experienced growth in visits, peaking in February with over 2.4M visits. The monthly true audience steadily increased, reaching nearly 2.25M by March.

• App Engagement: The SEEK app consistently grew its monthly active user base, reaching over 2.15M in March, showcasing a strong preference for mobile platforms.

• Ad Spend & Channels: SEEK's advertising strategy was aggressive, with monthly ad spend peaking in February at over $550K. Facebook and YouTube were key channels for impressions.

Duolingo

Duolingo's presence is marked by the duolingo.com website and the Duolingo - Language Lessons app.

• Audience Trends: While web visits showed a declining trend, dropping to about 6M in March, the monthly true audience remained stable, hovering around 1.47M.

• App Engagement: The Duolingo app maintained a strong monthly user base with active users consistently above 1.3M.

• Ad Spend & Channels: Duolingo's monthly advertising spend remained modest, with a peak of around $4K in March, focusing primarily on Instagram.

Conclusion

The Jobs & Education category in Australia is dynamic, with Indeed, SEEK Global, Inc., and Duolingo leading the charge. Sensor Tower's data highlights their strong digital presence across web and app platforms, revealing key trends and advertising strategies. Sensor Tower's unparalleled insights enable a comprehensive understanding of cross-platform user behavior, crucial for navigating this competitive landscape.

For more detailed insights, explore Sensor Tower's offerings such as Web Insights, App Performance Insights, and Pathmatics.