Leading Brands in Australia’s Jobs & Careers Category: Q1 2025 Analysis

In the dynamic landscape of Australia’s Jobs & Careers sector, several brands have emerged as leaders in Q1 2025. This article delves into the performance and trends of Indeed, Glassdoor, and Upwork Global Inc., highlighting their digital presence and audience engagement across websites and apps. The data, sourced from Sensor Tower, underscores the unique insights available through our comprehensive analytics platforms.

Indeed

Indeed is renowned for its extensive job listings and user-friendly platform. Its digital presence is robust, featuring its website, indeed.com, and the Indeed Job Search app.

• Audience Trends: From Q4 2024 to Q1 2025, indeed.com maintained a strong web presence with over 23M monthly visits, peaking at nearly 31M in January. The monthly true audience remained stable, exceeding 2.2M.

• App Engagement: The Indeed Job Search app saw a notable increase in monthly active users, climbing from 340K in December to over 490K in January, indicating a surge in mobile engagement.

• Ad Spend & Channels: Indeed's monthly advertising spend varied, with a peak in March at approximately $74K, primarily on Instagram and TikTok, generating significant impressions over 15M.

Glassdoor

Glassdoor is known for providing transparent company reviews and salary insights. Its presence is marked by its website, glassdoor.com, and the Glassdoor | Jobs & Community app.

• Audience Trends: Glassdoor experienced steady growth in website visits, reaching around 800K monthly in March. The monthly true audience consistently hovered around 110K.

• App Engagement: The app's monthly active users increased steadily, from 12K in October to over 16K by March, reflecting a growing mobile community.

• Ad Spend & Channels: Glassdoor's advertising efforts were minimal, with occasional spend on Instagram, peaking at around $65 in December.

Upwork Global Inc.

Upwork is a leading platform for freelancers and clients to connect globally. Its digital footprint includes its website, upwork.com, and the Upwork for Freelancers app.

• Audience Trends: Upwork's website traffic was substantial, with visits ranging from 4M to 6M monthly. The monthly true audience slightly exceeded 130K in January.

• App Engagement: The Upwork app maintained stable monthly active user numbers, peaking at 2.5K in February.

• Ad Spend & Channels: Upwork's advertising was limited, with a brief campaign on YouTube in January, costing around $150 and yielding approximately 16K impressions.

Conclusion

The Jobs & Careers category in Australia continues to evolve with leading brands like Indeed, Glassdoor, and Upwork demonstrating varied strategies in web and app engagement. Sensor Tower’s unparalleled data insights provide a comprehensive view of these trends, essential for understanding cross-platform user behavior. With Web Insights, App Performance Insights, and Pathmatics, businesses can gain critical insights into their digital landscapes and advertising efficacy.

For more detailed insights, explore Sensor Tower’s Web Insights, App Performance Insights, and Pathmatics offerings.