Leading Brands in Australia's Experiences & Events Category: Q1 2025 Overview

Australia's Experiences & Events category experienced dynamic shifts in Q1 2025, with leading brands like Ticketmaster, Eventbrite, and Fever Labs, Inc. capturing significant audience attention. Leveraging Sensor Tower's comprehensive data capabilities, we delve into the performance of these brands, examining trends across web presence, app engagement, and advertising strategies.

Ticketmaster

Ticketmaster's digital footprint is robust, comprising its website, ticketmaster.com, and the Ticketmaster－Buy, Sell Tickets app.

• Audience Trends: From Q4 2024 to Q1 2025, ticketmaster.com experienced fluctuations in traffic. Notably, January saw a peak with over 36M visits, driven by increased event interest post-holidays. Monthly true audience numbers varied, remaining above 4M in January, but dropping to approximately 2.7M in February.

• App Engagement: The app maintained a strong monthly active user base, with active users peaking at over 1.4M in January, indicative of heightened mobile engagement during the event-heavy start of the year.

• Ad Spend & Channels: Ticketmaster's advertising strategy focused heavily on Facebook and Instagram, with a notable monthly spend of over $230K in October, delivering around 52M impressions. Monthly advertising spend decreased in early 2025, aligning with a general trend of reduced impressions.

Eventbrite

Eventbrite's presence includes its website, eventbrite.com, and the Eventbrite app.

• Audience Trends: Eventbrite saw a steady increase in its monthly true audience, particularly in March, reaching over 1.6M. Website visits were consistent, with a slight drop from January to February, but recovering to 6M visits in March.

• App Engagement: The app mirrored the website's growth pattern, with monthly active users climbing to nearly 677K by March, reflecting a resurgence in user interest.

• Ad Spend & Channels: Eventbrite's advertising efforts were more modest, with a peak monthly spend of around $40K in March, primarily across Instagram, which delivered significant reach.

Fever Labs, Inc.

Fever Labs, Inc. operates the website feverup.com and the Fever: Events & Tickets app.

• Audience Trends: Feverup.com experienced a notable increase in visits in January, surpassing 4.5M. The monthly true audience remained stable, with a peak in March at approximately 590K.

• App Engagement: The app maintained a steady monthly active user base, with active users reaching over 43K in March, highlighting consistent mobile engagement.

• Ad Spend & Channels: Fever Labs had a robust advertising campaign, with March expenditures exceeding $1.2M, primarily on Facebook and Instagram, achieving over 285M impressions.

Conclusion

The Experiences & Events category in Australia is vibrant and competitive, with Ticketmaster, Eventbrite, and Fever Labs leading the charge. Sensor Tower's unparalleled data insights reveal the dynamic interplay between web and app engagement, supported by strategic advertising efforts. As these brands continue to innovate, Sensor Tower remains the definitive source for understanding cross-platform user behavior, providing essential insights for navigating this evolving landscape.

For more detailed insights, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics.