Top 5 Shopping Apps on Android in the Netherlands: Q1 2025

In the first quarter of 2025, the top shopping applications on the Android platform in the Netherlands showcased varied performance in terms of downloads and active user engagement. Here's a closer look at the trends for each app, based on data from Sensor Tower.

Temu: Shop Like a Billionaire experienced a fluctuating pattern in weekly downloads, starting at approximately 23K at the beginning of January and experiencing a dip to around 17K by late January. However, the app rebounded in March, peaking at 24.4K downloads. Active users showed a slight decline from 755K to 712K over the quarter, with some fluctuations in between.

Action maintained a relatively stable download rate, beginning the quarter with 13.8K and peaking at 17K in early January. By the end of March, downloads settled at around 11.2K. Active users saw some variation, starting from 381K and ending at approximately 365K.

Lidl Plus showed a consistent increase in weekly downloads, with numbers rising from 9.8K at the start of the quarter to over 16K by the end. Active user engagement was strong, with figures growing from just over 1 million to approximately 1.25 million by the end of March.

Social Deal - The best deals experienced a steady download rate, with minor fluctuations. Starting at 15K downloads, the app maintained similar figures throughout the quarter, ending with 12K. Active users showed some ups and downs, beginning at 523K and closing at about 479K.

Albert Heijn supermarkt saw an increase in downloads from 7.6K to over 12K in early March, before ending the quarter with around 9.3K. Active users remained robust, hovering around 2 million throughout the quarter.

For more detailed insights and data, visit Sensor Tower. This analysis captures the dynamic nature of app performance in the Netherlands, reflecting both user interest and engagement trends.