AI Insights · Timothy · April 2025
Top 5 Shopping Apps on Android in Kenya: Q1 2025 Insights
Explore the performance trends of the top 5 shopping apps on Android in Kenya during the first quarter of 2025, with insights from Sensor Tower data.
In the first quarter of 2025, the performance of the top shopping apps on the Android platform in Kenya presented unique trends. Based on data from Sensor Tower, here is an overview of the top 5 apps.
Kilimall - Affordable Shopping saw consistent weekly downloads, peaking at around 28K in early February before a gradual decline to approximately 19K by the end of March. The app's weekly active users fluctuated, reaching a high of about 947K in early March.
Okolea Extra experienced a notable drop in weekly downloads from 52K at the start of January to around 1.5K by late February, before rebounding to over 31K in late March. Active users showed a steady increase, ending the quarter at roughly 89K.
Alibaba.com - B2B marketplace maintained stable weekly downloads, starting at 28K and climbing to nearly 29.5K by the end of March. Active users exhibited a slight decline but remained strong at over 774K.
JUMIA Online Shopping had a varied download pattern, starting at over 30K and stabilizing around 19K by March. The app's active users reached their peak at nearly 2M in late February.
Naivas Online-Saves you Money displayed fluctuating download numbers, starting at 16K and dropping to around 1.5K in mid-March, with a slight recovery to 13K by the end of the quarter. Active users decreased from 63K in early February to approximately 38K by March's end.
For more detailed insights and data, visit Sensor Tower's comprehensive analytics platform.