Top 5 Android Lifestyle Apps in Brazil: Q1 2025 Performance

In the first quarter of 2025, several lifestyle apps on the Android platform demonstrated notable performance trends in Brazil. This analysis, based on data from Sensor Tower, reveals insights into the weekly downloads and active user metrics for the top five apps.

Pinterest saw fluctuating weekly downloads, starting at approximately 241K in early January and peaking at around 276K by the end of the month. Active users remained relatively stable, with numbers hovering around 13M throughout the quarter.

Life360: Stay Connected & Safe experienced a consistent rise in weekly downloads, reaching a high of about 108K in mid-March. Revenue also showed a positive trend, with weekly earnings increasing from $7.8K to $18.7K during the quarter. Active users grew steadily, surpassing 4M by the end of March.

Rio Rush - Descubra nova vida maintained a steady download rate, peaking at 74.7K in January. Active users, however, declined from 271K to 159K over the three months.

Amazon Alexa showed a decreasing trend in downloads, beginning at 77.9K and dropping to approximately 52.9K by the end of March. Active users followed a similar downward trend, decreasing from 3.3M to 2.8M.

JET – scooter sharing had a variable download performance, with numbers peaking at 71.5K in early March. The app's active users increased significantly, from 326K to over 500K by the end of the quarter.

These insights provide a snapshot of the dynamic app landscape in Brazil's lifestyle category on Android. For more detailed analytics and trends, visit Sensor Tower.