AI Insights · Timothy · April 2025
Top 5 Apparel Apps on Android in the US: Q1 2025
Explore the performance of the top 5 apparel apps on Android in the US during Q1 2025, with insights on downloads and active users.
In the first quarter of 2025, the top apparel applications on the Android platform in the United States exhibited varied trends in downloads and active users. According to Sensor Tower, these insights reveal significant patterns.
SHEIN-Shopping Online experienced notable growth in weekly downloads, starting from about 146K and peaking at approximately 238K by mid-March. Active users followed a similar pattern, increasing from 12.3M to a peak of 12.9M before a slight dip to 12.5M by the end of the quarter.
Nike: Shoes, Apparel & Stories showed a steady download rate, averaging around 54K weekly downloads with minor fluctuations. Active users saw a rise from 956K to 1.1M by the end of March, indicating consistent engagement.
Halara experienced a surge in downloads throughout the quarter, starting at 18K and reaching a high of 25K in mid-March. Active users grew steadily, from 46K to over 59K by quarter’s end.
Zenni | Try On & Buy Glasses maintained a consistent download rate, averaging around 10K weekly. Active users remained stable, fluctuating slightly around 140K, with a notable peak of 148K in the final week of March.
Old Navy: Fashion at a Value! saw a gradual increase in weekly downloads, culminating in over 22K by the end of March. Active user numbers rose significantly from 264K to over 392K, highlighting a strong user base engagement.
These insights are derived from Sensor Tower’s comprehensive data analysis, offering a closer look at the performance of these leading apparel applications.
