Top 5 Apparel Apps on Android in Serbia: Q1 2025 Performance

In the first quarter of 2025, the top apparel applications on the Android platform in Serbia showcased diverse trends in downloads, as per data from Sensor Tower.

Fashion&Friends saw a fluctuating download pattern, starting the quarter with around 2.5K downloads and peaking at 2.9K in late January. However, the app experienced a decline towards the end of the quarter, settling at approximately 1.4K downloads.

H&M displayed a steady increase in downloads throughout the quarter. Beginning with 1.5K downloads in early January, the app's downloads rose to over 2K by the end of March, indicating growing user interest.

SHEIN-Shopping Online maintained a consistent download rate, with numbers ranging from 1K to 1.7K across the quarter. The app's download figures remained stable, reflecting a steady user base.

Zara experienced variability in downloads, starting with around 1K and experiencing a decrease mid-quarter. However, it rebounded to over 1K downloads by the end of March, suggesting a recovery in user engagement.

Lastly, Obuća Metro showed a notable surge in downloads towards the quarter's end. From a modest start of 184 downloads, it climbed to over 1.5K downloads in the final week of March, marking a significant increase.

These insights highlight the dynamic nature of the apparel app market in Serbia, with varying trends in user engagement. For more detailed analytics and insights, visit Sensor Tower.