AI Insights · Timothy · April 2025
Top 5 Apparel Apps on Android in Portugal: Q1 2025 Performance
Explore the performance trends of the top 5 apparel apps on Android in Portugal during Q1 2025, highlighting downloads and active users.
In the first quarter of 2025, the performance of the top apparel applications on the Android platform in Portugal showed varying trends in downloads and active users, as reported by Sensor Tower.
SHEIN-Shopping Online saw a decline in weekly downloads from 9.5K at the beginning of January to a low of 6.1K in early February. However, it regained momentum, reaching 8.3K by the end of March. The app maintained a robust weekly active user base, growing from 1.2M to 1.4M over the quarter.
ABOUT YOU Online Fashion Shop experienced a drop in downloads from 4.2K to a trough of 1.4K in mid-February, before recovering to 2.8K by the end of March. Active users fluctuated, starting at 135K and ending the quarter slightly lower at 117K.
Zara downloads decreased from 4.1K in early January to 1.8K in March, with a slight uptick to 2.7K at the end of the quarter. Active users also saw a decline, from 120K to 82K by the end of March.
H&M maintained relatively stable downloads, starting at 2.1K and ending at 2.2K. Active users, however, showed a more dynamic trend, decreasing from 66K to a low of 39K mid-quarter, before climbing back to 45K.
Finally, PULL&BEAR: Fashion and Trends downloads dropped from 3.5K to 1K by the end of March. Active users saw a decline from 32K to 22K over the same period.
These trends provide a snapshot of the competitive landscape among apparel apps in Portugal. For more detailed insights, visit Sensor Tower's comprehensive analytics platform.
