Top 5 Apparel Apps on Android in New Zealand - Q1 2025

In the first quarter of 2025, the top apparel applications on the Android platform in New Zealand demonstrated varying performance trends, as observed through data from Sensor Tower.

SHEIN-Shopping Online saw a consistent increase in weekly downloads, starting at around 2.4K and peaking at 3.6K by the end of March. Its weekly active users fluctuated, beginning at 94K and ending the quarter at approximately 102K.

THE ICONIC – Fashion Shopping experienced modest download activity, with a notable dip towards the end of the quarter, dropping from 432 to 218. Active user numbers showed a similar trend, peaking mid-quarter at 3.7K before falling to 2.7K.

Halara maintained a steady download rate early in the quarter, with a peak of 788 downloads. However, this number declined to 388 by the end of March. Its active user base followed a similar pattern, reaching a peak of 2.4K before stabilizing around 1.9K.

Hallensteins showed growth in downloads, rising from 426 to a notable 646 by the quarter's end.

JD Sports downloads showed a gradual increase, moving from 463 to 522 over the quarter. Active users remained relatively stable, fluctuating slightly around the 2.3K mark.

These insights from Sensor Tower offer a snapshot of the dynamic market landscape for apparel apps in New Zealand. For more detailed analytics, further exploration on Sensor Tower's platform is recommended.