Top 5 Apparel Apps on Android in the Netherlands: Q1 2025 Performance

In the first quarter of 2025, the top apparel applications on the Android platform in the Netherlands showcased varying trends in downloads and active user engagement. Here's a closer look at the performance of the leading apps, based on data from Sensor Tower.

SHEIN-Shopping Online saw a significant rise in weekly downloads, starting at around 6K at the beginning of January and peaking at over 12K by the end of March. Weekly active users also demonstrated a positive trend, culminating in approximately 958K.

C&A Fashion Online Shop experienced fluctuating download numbers, with a notable increase to nearly 9K in the last week of March. Active user numbers grew steadily, reaching over 104K by the quarter's end.

Zalando – online fashion store exhibited a downward trend in weekly downloads, dropping from about 6.6K to around 2.4K. However, active users showed a recovery, rising to nearly 599K by the end of March.

Takko Friends displayed a notable increase in downloads late in the quarter, jumping to over 11K in March. Active users mirrored this growth, reaching approximately 44K.

H&M maintained a relatively stable download rate throughout the quarter, with slight fluctuations, closing at around 1.7K. Active users remained consistent, ending March at approximately 129K.

These insights reflect the dynamic nature of the apparel app market in the Netherlands, with user engagement and download trends providing a snapshot of consumer preferences. For more detailed insights and data, visit Sensor Tower.