AI Insights · Timothy · April 2025
Top 5 Apparel Apps on Android in Mexico Q1 2025
Explore the performance trends of the top 5 apparel apps on Android in Mexico during Q1 2025, with insights from Sensor Tower.
During the first quarter of 2025, SHEIN-Shopping Online demonstrated strong performance in Mexico's Android market. Weekly downloads fluctuated between 186K and 255K, peaking in late February. The app maintained a high level of user engagement, with weekly active users growing from approximately 25.7M to 28.3M by the end of the quarter.
Nike: Shoes, Apparel & Stories saw weekly downloads ranging from 33K to 47K, with a noticeable increase mid-January. Active users decreased from 1.5M to around 1.3M, with some recovery towards the end of March.
adidas: Shop Shoes & Clothing experienced consistent download numbers, starting at 15K and reaching up to 18K. Active user numbers saw fluctuations, peaking at 740K in early February before finishing the quarter at approximately 637K.
Halara maintained a steady download rate, beginning at 20K and decreasing to about 8K by the end of March. Active users showed a gradual decline from 82K to 65K throughout the quarter.
Finally, H&M had weekly downloads between 11K and 18K, with a peak in early January. Active user engagement showed a slight decline, starting at 334K and ending at 256K.
These insights are based on data from Sensor Tower, where more detailed analytics can be explored.
