Top 5 Apparel Apps on Android in Italy: Q1 2025

In the first quarter of 2025, SHEIN-Shopping Online maintained a strong presence in Italy's Android market. Weekly downloads remained robust, starting at around 40K and peaking at 49.2K in mid-January. Active users also showed positive growth, climbing from 4.8M to over 5.5M by early March.

Zalando – online fashion store experienced a gradual decline in downloads from 14.3K to 7.9K by early March, with a slight recovery to 9.4K by the end of the quarter. Active users reflected a similar trend, decreasing from 2.3M to 1.8M, before stabilizing around 2.1M.

Zara saw a decline in initial downloads from 15K to 4.2K, with a notable recovery to 6.5K by the end of March. Active users fluctuated, starting the quarter at 472K, dropping to 297K, and then recovering to 343K.

JD Sports had a decreasing trend in downloads from 11.7K to 3.8K, with a gradual increase to 4.6K by late March. Active user numbers initially increased from 75K to 88K, followed by a decline to 55K, with a recovery to 79K by the end of the quarter.

Finally, H&M demonstrated a download decline from 11.8K to 4.3K, but saw a late-quarter resurgence to 6.1K. Active users decreased from 430K to 263K, with a steady rise back to 341K by quarter's end.

These insights reflect data provided by Sensor Tower, offering a detailed look into the performance of leading apparel apps in Italy. For further analysis and insights, visit Sensor Tower's platform.