Top 5 Apparel Apps on Android in Guatemala: Q1 2025

In the first quarter of 2025, the performance of the top apparel apps on Android in Guatemala revealed interesting trends in downloads and active users, as reported by Sensor Tower.

SHEIN-Shopping Online maintained a consistent presence with weekly downloads peaking at around 12K in early January. Despite a slight dip mid-quarter, downloads stabilized around 9K by the end of March. Active users showed a strong start, climbing from approximately 213K to a peak of 272K in February, before settling at around 269K by quarter’s end.

Puma PRIS (GT) experienced fluctuations in downloads, with a high point of 6.2K in early February, followed by a gradual decline to about 1.8K at the end of March. Active users, however, exhibited a steady increase, starting at 44K and reaching a high of 57K towards the end of the quarter.

Zara saw modest download numbers, with a slight increase from 198 to 311 downloads in February, followed by a decrease to around 195 by the end of March. Active users remained relatively stable, fluctuating between 782 and 987 throughout the quarter.

Shop New Era showed a consistent download pattern with numbers peaking at 282 in February before declining to 87 by the end of March. Active users gradually increased from 2.1K to 2.5K over the quarter.

BERSHKA: Fashion & trends experienced a slight decline in downloads from 196 to 100 over the quarter. Active users saw a peak of 455 in February, with numbers stabilizing around 345 by the end of March.

These insights provide a snapshot of the dynamic app landscape in Guatemala, with more detailed analytics available through Sensor Tower.