Top 5 Apparel Apps on Android in the UK: Q1 2025 Performance

In the first quarter of 2025, the top apparel apps on the Android platform in the United Kingdom showed varied performance trends. Here's a closer look at the data from Sensor Tower.

SHEIN-Shopping Online experienced a notable fluctuation in weekly downloads, beginning the quarter with approximately 46K downloads and peaking at over 58K by late March. The app maintained a substantial number of active users, climbing from around 3.5M to over 4M by the end of the quarter.

JD Sports saw a steady increase in weekly downloads, starting at about 9K and reaching over 11K in late March. Active users showed a downward trend initially, dropping from approximately 220K to 122K, but later rebounded to around 146K.

The H&M app’s downloads fluctuated throughout the quarter, with a high of around 9.2K in early February. Active users demonstrated a more stable pattern, hovering between 220K and 280K, concluding the quarter with an increase to approximately 266K.

For Next: Fashion & Homeware, downloads varied, peaking at over 11K in late January. Active user numbers showed some fluctuation, with a high of about 538K in early March before settling at around 440K.

Zalando – online fashion store started the quarter with downloads at around 5.6K, reaching a peak of 10.5K in mid-February. Active users steadily increased from about 26K to over 33K by the end of March.

For more detailed insights into these trends, visit Sensor Tower for comprehensive analytics and data.