Top 5 Apparel Apps on Android in France: Q1 2025 Insights

In the first quarter of 2025, the performance of the top 5 apparel apps on the Android platform in France showcased varied trends. This analysis uses data sourced from Sensor Tower to provide insights into weekly downloads and active user patterns.

SHEIN-Shopping Online experienced fluctuations in weekly downloads, peaking at approximately 65K in mid-January before gradually declining to around 40K by the end of March. Despite the download variations, weekly active users remained robust, starting at 4.3M and increasing to nearly 4.9M by the end of the quarter.

Zalando – online fashion store saw a significant decrease in weekly downloads from 22K in the first week of January to around 9K at the end of March. However, active users showed resilience, with numbers rising from 1.1M in early January to 1.2M by late March.

KIABI Mode, Bébé & Déco Maison demonstrated an impressive growth in downloads, starting at 7K and surging to over 31K by the end of March. Active users mirrored this trend, increasing from 150K to over 300K during the quarter.

H&M downloads started at 15K, dipped in February, and then saw a resurgence to 11K by the end of March. Active users fluctuated, beginning the quarter at 257K and stabilizing around 205K.

Finally, JD Sports downloads remained steady, ranging between 4K and 6K throughout the quarter. Active users exhibited a slight decline initially but picked up momentum towards the end of March, reaching 43K.

For more detailed insights and analytics, visit Sensor Tower’s platform.