Top 5 Apparel Apps on Android in Estonia: Q1 2025

In the first quarter of 2025, the performance of the top 5 apparel apps on Android in Estonia showcased varying trends in downloads and user engagement, as analyzed by Sensor Tower.

SHEIN-Shopping Online had a fluctuating download trend, starting with 623 downloads in the first week of January and reaching a peak of 880 in mid-January. The downloads then experienced a gradual decline, stabilizing around 541 by the end of March.

Zalando – online fashion store saw a modest download trend, beginning with 346 downloads at the start of the quarter and dipping to a low of 180 in early February. A notable recovery occurred towards the end of the quarter, with downloads rising to 288 in the final week of March.

The ABOUT YOU Online Fashion Shop experienced an initial decline in downloads, dropping from 192 at the start of January to a low of 97 in mid-February. However, a significant uptick was observed in March, peaking at 260 downloads and maintaining an upward trend thereafter.

Lindex displayed a steady increase in downloads throughout the quarter. Starting from a low of 53 in January, the app's downloads climbed consistently, reaching 200 by the last week of March.

Finally, MODIVO - Fashion store online had a varied download pattern. It began with 80 downloads in early January, saw a dip in late January, and then experienced a sharp rise in March, peaking at 389 downloads.

These insights reflect the diverse trends in user engagement and app popularity within Estonia's fashion app market. For more detailed analytics and insights, Sensor Tower remains a valuable resource for understanding app performance dynamics.