AI Insights · Timothy · April 2025
Top 5 Apparel Apps on Android in Bulgaria: Q1 2025 Performance
Explore the performance of the top 5 apparel apps on Android in Bulgaria during Q1 2025, focusing on downloads and active users.
The first quarter of 2025 saw notable trends among the top apparel apps on the Android platform in Bulgaria. According to Sensor Tower data, these apps demonstrated varying patterns in downloads and active user engagement.
SHEIN-Shopping Online experienced fluctuations in weekly downloads, starting the quarter with approximately 14.4K downloads and ending with about 13.3K. Active users for SHEIN peaked at over 507K in late January but saw a decline to around 401K by the end of March.
ABOUT YOU Outlet showed a significant increase in downloads towards the end of the quarter, reaching 7.8K in mid-March. Active users also rose, with numbers climbing from 14.6K at the start to over 23K by the end of March.
Fashion Days - online shopping saw a gradual rise in downloads, peaking at 4.8K in early March. Active user engagement increased notably, from 40.8K at the start of the quarter to over 57K by the end.
eobuwie- online fashion experienced steady growth in weekly downloads, reaching a peak of 3.2K in mid-March. Active user numbers also showed a positive trend, rising from 36.9K to over 63K by the end of the quarter.
The ABOUT YOU Online Fashion Shop maintained a steady download rate, with a slight increase to 2.1K by the end of March. Active user engagement grew from 170K to nearly 197K throughout the quarter.
These insights, derived from Sensor Tower, highlight the dynamic nature of user interaction and app performance in the Bulgarian apparel market. For more detailed analytics and trends, visit Sensor Tower.
